Pengaruh Social Media Marketing dan Kualitas Produk terhadap Minat Pembelian di Riders and Rules

Abstract

this research aims to show the influence of Social Media Marketing, and Product Quality on Riders and Rules Purchase Intention. There are three variables in this research including Social Media Marketing, Product Quality and Purchase Intention. The researchist used quantitative methods and the sample used in this research amounted 125 respondents who have seen Riders and Rules Instagram content. The technique used in this research is purposive sampling which is part of non-probability sampling. The research data is analyzed with SPSS 20 shows that Social Media Marketing Variable have an influence on Purchase Intention, and Product Quality have an influence on Purchase Intention.