Pengaruh Konten "Tiktok Kuy Entertainment" Terhadap Persepsi Positif Remaja

Abstract

Social media as mass media because it has the capacity to shape public opinion that develops in society. This study aims to see whether there is an effect of TikTok Kuy Entertainment content on adolescent perceptions. The research uses a positivistic paradigm with a quantitative approach and uses a questionnaire in the survey method. Hypodermic Needle Theory is the theory used in this study. The data collection technique used a survey method with questionnaires distributed to 120 respondents and passed the validity test with the Pearson's Correlation technique and used a reliability test with the Cronbach Alpha technique. Then analyze the data using the Correlation Coefficient Test and Simple Linear Regression Analysis. The results of this study show that the influence of tiktok kuy entertainment content contributes to the perception of teenagers as much as 88.3%.