Pengaruh Konten Promosi di Instagram Arief Muhammad Terhadap Brand Image Baso Aci Akang

Abstract

Social media is currently widely used by companies or brands to introduce their products to the public through promotional content. The purpose of this study was to determine the effect of promotional content on Arief Muhammad's Instagram on baso aci akang. The theory used in this research is stimulus and response. This research uses a quantitative approach with a survey method. The sample used was 400 respondents using the sample random sampling method technique, by distributing questionnaires using google form. The concept used is marketing communication. The results of this study state that there is an influence on the promotional content of baso aci akang on Instagram on brand image. The effect of promotional content on Arief Muhammad's Instagram on the brand image of baso akang is 36.8%, while the rest is influenced by other factors that are not included in the study