Analisis Resepsi Komunitas Ceberus Mengenai Modifikasi dalam Konten “Seberapa Mahal Modifikasi Lo?” di Kanal Youtube Layz Motor

Abstract

Modification of motorcycles "hedon" or modifications that spend money exceeding the price of the motorcycle itself is a trend among bikers in Indonesia. Layz Motor as a trader that sells various imported parts often uploads videos of the work of modifying a customer's motorcycle to the Youtube channel so that many bikers see the video. Receiving messages about the modification "hedon" also has a different meaning for members of the Ceberus motorcycle community (CBR Kaskus). The theory used in this research is encoding-decoding theory. This study uses audience analysis with three categories; Hegemony-Dominant, Negotiations, and Opposition. This research is a qualitative research with in-depth interview data collection techniques. From interviews with seven scenes of motorcycle parts replacement, the five informants have their respective views. One informant is in a dominant position of hegemony, three informants are in a negotiating position, one informant is in an opposition position