Please use this identifier to cite or link to this item: http://repository.kalbis.ac.id/handle/123456789/293
Title: Analisis Resepsi Komunitas Ceberus Mengenai Modifikasi dalam Konten “Seberapa Mahal Modifikasi Lo?” di Kanal Youtube Layz Motor
Authors: Giang, Haryo Wahyu
Kusumawati, Dyah
Keywords: audience reception analysis
encoding-decoding, ceberus
modification
hedon
Issue Date: 9-Mar-2020
Publisher: Institut Teknologi dan Bisnis Kalbis
Abstract: Modification of motorcycles "hedon" or modifications that spend money exceeding the price of the motorcycle itself is a trend among bikers in Indonesia. Layz Motor as a trader that sells various imported parts often uploads videos of the work of modifying a customer's motorcycle to the Youtube channel so that many bikers see the video. Receiving messages about the modification "hedon" also has a different meaning for members of the Ceberus motorcycle community (CBR Kaskus). The theory used in this research is encoding-decoding theory. This study uses audience analysis with three categories; Hegemony-Dominant, Negotiations, and Opposition. This research is a qualitative research with in-depth interview data collection techniques. From interviews with seven scenes of motorcycle parts replacement, the five informants have their respective views. One informant is in a dominant position of hegemony, three informants are in a negotiating position, one informant is in an opposition position
URI: http://repository.kalbis.ac.id/handle/123456789/293
Appears in Collections:IK 2020

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