Pengaruh Atribut Produk, Pengalaman Pelanggan dan Persepsi Harga terhadap Kepuasan Pelanggan Restoran Eatlah Ho Chick Minh

Abstract

this research aims to show the influence of Product Attributes, Customer Experience and Price Perceptions of Restaurant EATLAH Ho Chick Minh Customer Satisfaction. There are four variables in this research including Product Attributes, Customer Experience, Price Perceptions and Customer Satisfaction. The researchist used quantitative methods and the sample used in this research amounted 151 respondents who are customers of Restaurant EATLAH Ho Chick Minh.. The technique used in this research is purposive sampling which is part of non-probability sampling. The research data is analyzed with SPSS 23 shows that Product Attributes Variable does not have an influence on Customer Satisfaction, Customer Experience have an influence on Customer Satisfaction and Price Perceptions have an influence on Customer Satisfaction.