Please use this identifier to cite or link to this item:
http://repository.kalbis.ac.id/handle/123456789/352Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Saputra, Edwin Pratama | - |
| dc.contributor.advisor | Nurjanah, Siti | - |
| dc.date.accessioned | 2022-07-27T04:29:29Z | - |
| dc.date.available | 2022-07-27T04:29:29Z | - |
| dc.date.issued | 2020-06-26 | - |
| dc.identifier.uri | http://repository.kalbis.ac.id/handle/123456789/352 | - |
| dc.description.abstract | This research is to find out the effect of diferentiation product and brand awareness to consuming interest. To find out the impact of consuming interest to purchase decision. To find out the relevance of diferentiation product and brand awareness to purchase decision on Kata Kopi Jakarta. Number of respondents in this research are 151 respondents. The results of this study show diferentiation product and brand awareness are directly related to consuming interest and have an impact to purchase decision. | en_US |
| dc.language.iso | other | en_US |
| dc.publisher | Institut Teknologi dan Bisnis Kalbis | en_US |
| dc.subject | Diferentiation Product | en_US |
| dc.subject | Brand Awareness | en_US |
| dc.subject | Consuming Interest | en_US |
| dc.subject | Purchase Decision | en_US |
| dc.title | Pengaruh Brand Awareness dan Diferensiasi Produk terhadap Minat Mengkonsumsi yang Berdampak pada Keputusan Pembelian Konsumen di Kata Kopi Jakarta | en_US |
| dc.type | Thesis | en_US |
| Appears in Collections: | MN 2020 | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| A_Cover_2016102833.pdf | Cover | 225.57 kB | Adobe PDF | View/Open |
| B_Abstrak_2016102833.pdf | Abstrak | 259.4 kB | Adobe PDF | View/Open |
| C_Daftar_isi_2016102833.pdf | Daftar isi | 226.95 kB | Adobe PDF | View/Open |
| D_Bab1_2016102833.pdf | Bab 1 | 1.04 MB | Adobe PDF | View/Open |
| E_Bab2_2016102833.pdf Restricted Access | Bab 2 | 414.94 kB | Adobe PDF | View/Open Request a copy |
| F_Bab3_2016102833.pdf Restricted Access | Bab 3 | 520.59 kB | Adobe PDF | View/Open Request a copy |
| G_Bab4_2016102833.pdf Restricted Access | Bab 4 | 402.97 kB | Adobe PDF | View/Open Request a copy |
| H_Bab5_2016102833.pdf Restricted Access | Bab 5 | 283.9 kB | Adobe PDF | View/Open Request a copy |
| I_Daftar_pustaka_2016102833.pdf | Daftar pustaka | 255.69 kB | Adobe PDF | View/Open |
| J_Full_text_2016102833.pdf Restricted Access | Full text | 3.16 MB | Adobe PDF | View/Open Request a copy |
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