Please use this identifier to cite or link to this item: http://repository.kalbis.ac.id/handle/123456789/352
Title: Pengaruh Brand Awareness dan Diferensiasi Produk terhadap Minat Mengkonsumsi yang Berdampak pada Keputusan Pembelian Konsumen di Kata Kopi Jakarta
Authors: Saputra, Edwin Pratama
Nurjanah, Siti
Keywords: Diferentiation Product
Brand Awareness
Consuming Interest
Purchase Decision
Issue Date: 26-Jun-2020
Publisher: Institut Teknologi dan Bisnis Kalbis
Abstract: This research is to find out the effect of diferentiation product and brand awareness to consuming interest. To find out the impact of consuming interest to purchase decision. To find out the relevance of diferentiation product and brand awareness to purchase decision on Kata Kopi Jakarta. Number of respondents in this research are 151 respondents. The results of this study show diferentiation product and brand awareness are directly related to consuming interest and have an impact to purchase decision.
URI: http://repository.kalbis.ac.id/handle/123456789/352
Appears in Collections:MN 2020

Files in This Item:
File Description SizeFormat 
A_Cover_2016102833.pdfCover225.57 kBAdobe PDFView/Open
B_Abstrak_2016102833.pdfAbstrak259.4 kBAdobe PDFView/Open
C_Daftar_isi_2016102833.pdfDaftar isi226.95 kBAdobe PDFView/Open
D_Bab1_2016102833.pdfBab 11.04 MBAdobe PDFView/Open
E_Bab2_2016102833.pdf
  Restricted Access
Bab 2414.94 kBAdobe PDFView/Open Request a copy
F_Bab3_2016102833.pdf
  Restricted Access
Bab 3520.59 kBAdobe PDFView/Open Request a copy
G_Bab4_2016102833.pdf
  Restricted Access
Bab 4402.97 kBAdobe PDFView/Open Request a copy
H_Bab5_2016102833.pdf
  Restricted Access
Bab 5283.9 kBAdobe PDFView/Open Request a copy
I_Daftar_pustaka_2016102833.pdfDaftar pustaka255.69 kBAdobe PDFView/Open
J_Full_text_2016102833.pdf
  Restricted Access
Full text3.16 MBAdobe PDFView/Open Request a copy


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.