Pengaruh Promosi dan Brand Image Terhadap Keputusan Pembelian Kopi Janji Jiwa Jilid 574

Abstract

This study aims to determine the effect of promotion, and brand image on purchasing decisions on Janji Jiwa Coffee Jilid 574. The method in this study is a quantitative method. Based on this study, researchers used quantitative data from the distribution of questionnaires. The sample in this study was 105 respondents with a non-probability sampling technique and purposive sampling method. The tests carried out in this study include validity tests, reliability tests, classical assumption tests, and hypothesis testing. Based on the results of the t-test, it can be concluded that there is a significant influence of promotion and brand image on the purchasing decision on the Janji Jiwa Coffee Jilid 574. Based on the results of the F test, it can be concluded that Promotion and Brand Image jointly influence the purchase decision on the Janji Jiwa Coffee Jilid 574.